Case Studies/


Serving Community-Based Organizations

Hope Network, the largest private provider of mental health and related services in the State of Michigan, needed a new way to communicate with its partners and clientele. Active in more than 80 counties, serving tens of thousands of people annually, more than 100 types of offerings needed to be explained and made available. RTM collaborated closely with Hope Network’s professionals to develop new branding and website strategies that increase accessibility, speed and understanding of service options available to community members.

Serving Private Equity

When Kinderhook Industries LLC, a mid-range private equity firm, purchased two hazardous waste disposal companies that had been competitors for more than thirty years, RTM was invited in to manage the transition from independence to integration, and to develop a single stream of branding and marketing for the new, merged company.

Serving Innovation in Medicine

A leading communications executive diagnosed with Pancreatic Cancer offered RTM’s staff this challenge: Pancreatic Cancer patients and physicians have no web-based community where they can discuss cutting-edge treatments for this deadly disease, or learn about promising science and clinical trials. In close consultation with the Lustgarten Foundation created by Cable Vision, preeminent physicians and researchers in the field, RTM designed and built the first-ever crowdsourcing platform for Pancreatic Cancer together with a complete digital ecosystem: 

Serving the Social Entrepreneurs

The 100 Good Deeds Bracelet (, conceived by a generous designer and produced by vulnerable women worldwide, gives wearers the opportunity to count their good deeds every day. RTM supported the branding, marketing, website and social media campaigns, including a Twitter chat with +20 million impressions.

Serving Aging Institutions

Small and rural hospitals that were members of the Illinois Healthcare and Hospital Association (IHHA) were dying, one by one. It was no longer economically feasible to provide a full spectrum of medical services in small towns and rural communities. RTM’s senior staff designed strategies by which each hospital could remain viable through shared functions (e.g., buying), select partnering and focused offerings.

Serving Family-Owned Enterprise

A privately-held professional group insurance firm needed to be transitioned from one generation of family leadership to another; RTM’s senior staff planned and managed the transition. Similarly, when a complex of insurance and finance companies, owned by a family-held corporation, was ready to have both ownership and leadership pass to a new generation, RTM shaped the plans and built the relationships needed for a successful succession.

Serving Healthcare Systems

Two hospitals, one part of a competitive healthcare system and one an independent institution with a significant endowment, shared a single campus. Communication failures and a misunderstanding over shared reimbursements led to a breakdown in their collaboration. RTM’s senior staff led the analyses, negotiations and shared planning that brought the two hospitals together again – with significant savings to each hospital and the shared community they served.

Serving Philanthropy

RTM’s senior staff members have long been active in philanthropy. Among their philanthropic projects was the creation and funding of a statewide fund to enable individual foundations to pool funds to address exceptional needs. During the late 1980s and early ‘90s, the Michigan AIDS Fund, a venture of the Council of Michigan Foundations, became the model for regional AIDS funding by American philanthropies.