RTM is a US-based consulting and communication firm that does highly individualized work. We were founded on the conviction that an organization is best understood as a living, communicating organism in a rapidly-changing, vigorously-interactive environment.
We’ve worked with and learned from more than 1,500 organizations. In each, the capacity to change and the ability to communicate were intimately linked. We’ve seen powerful communication not only support change but define it, lead it, bolster it. If an organization can be infused with a vibrant culture, persuasive vision, convincing mission, values embodied in action and strategies that soar – then its communication has content and integrity. Change can be managed and even joyful.
RTM exists to serve. We enable our clients to build strong, living organizations that thrive in the most challenging environments. We collaborate with our clients, closely, to create traditional and digital strategies that communicate effectively – internally and externally.
Each RTM client is unique.
Retailers and philanthropies, universities and manufacturers, global investment groups and regional healthcare systems – each has its own character. It inherits (or borrows, or creates) a language of words and symbols, a surprising sense of honor and an unexpected sense of humor. No two are the same. Therefore, RTM does not work from pre-set answers or pre-packaged programs.
What RTM brings to its clients is the ability to learn, and learn quickly. We understand organizations, how they need to be assembled and motivated, how they break down and how they are built up. What we must learn with each new client is its uniqueness: How do these people communicate? What values does this group hold? How do they make decisions? How do they respond to failure, or accidents, or success? We come with the modesty of learners, not the arrogance of experts. We invite our clients to learn with us.
Changes are dramatically reshaping how our world communicates. Our organizations serve in a new, digital age. RTM recognizes that many of our clients’ decision makers became leaders in an age that was not wired 7/24/365; they were raised on daily newspapers, evening newscasts and weekly magazines, not the constant drone and thrill of digital platforms and buzzing social media. They relied on words and complete sentences, not symbols and counted characters. We understand. We can help.
We are one team-based company, a community of individuals woven into teams built to meet the specific needs of our clients.
Serving Community-Based Organizations
Hope Network, the largest private provider of mental health and related services in the State of Michigan, needed a new way to communicate with its partners and clientele. Active in more than 80 counties, serving tens of thousands of people annually, more than 100 types of offerings needed to be explained and made available. RTM collaborated closely with Hope Network’s professionals to develop new branding and website strategies that increase accessibility, speed and understanding of service options available to community members.
Serving Private Equity
When Kinderhook Industries LLC, a mid-range private equity firm, purchased two hazardous waste disposal companies that had been competitors for more than thirty years, RTM was invited in to manage the transition from independence to integration, and to develop a single stream of branding and marketing for the new, merged company.
Serving Innovation in Medicine
A leading communications executive diagnosed with Pancreatic Cancer offered RTM’s staff this challenge: Pancreatic Cancer patients and physicians have no web-based community where they can discuss cutting-edge treatments for this deadly disease, or learn about promising science and clinical trials. In close consultation with the Lustgarten Foundation created by Cable Vision, preeminent physicians and researchers in the field, RTM designed and built the first-ever crowdsourcing platform for Pancreatic Cancer together with a complete digital ecosystem: LetsWinPC.org
Serving the Social Entrepreneurs
The 100 Good Deeds Bracelet (100gooddeeds.org), conceived by a generous designer and produced by vulnerable women worldwide, gives wearers the opportunity to count their good deeds every day. RTM supported the branding, marketing, website and social media campaigns, including a Twitter chat with +20 million impressions.
Serving Aging Institutions
Small and rural hospitals that were members of the Illinois Healthcare and Hospital Association (IHHA) were dying, one by one. It was no longer economically feasible to provide a full spectrum of medical services in small towns and rural communities. RTM’s senior staff designed strategies by which each hospital could remain viable through shared functions (e.g., buying), select partnering and focused offerings.
Serving Family-Owned Enterprise
A privately-held professional group insurance firm needed to be transitioned from one generation of family leadership to another; RTM’s senior staff planned and managed the transition. Similarly, when a complex of insurance and finance companies, owned by a family-held corporation, was ready to have both ownership and leadership pass to a new generation, RTM shaped the plans and built the relationships needed for a successful succession.
Serving Healthcare Systems
Two hospitals, one part of a competitive healthcare system and one an independent institution with a significant endowment, shared a single campus. Communication failures and a misunderstanding over shared reimbursements led to a breakdown in their collaboration. RTM’s senior staff led the analyses, negotiations and shared planning that brought the two hospitals together again – with significant savings to each hospital and the shared community they served.
RTM’s senior staff members have long been active in philanthropy. Among their philanthropic projects was the creation and funding of a statewide fund to enable individual foundations to pool funds to address exceptional needs. During the late 1980s and early ‘90s, the Michigan AIDS Fund, a venture of the Council of Michigan Foundations, became the model for regional AIDS funding by American philanthropies.
You may reach individual team members at their RTM email addresses shown by their biographical sketches in the Our Team section of this website. For general inquiries, you’re welcome to contact us at firstname.lastname@example.org.
NYC, Headquarters- 253 West 72 St. Suite 2305. NY, NY 10023
MICHIGAN, Grand Rapids
NEW MEXICO, Santa Fe